As promised, folks, the passage of the 340 ton boulder from Riverside County to the Los Angeles County Museum of Art (LACMA) has begun. Read the whole description of the project (click "show more").
There are a lot of materials available on the LACMA website, including a FAQ sheet. The last questions on the sheet were, to me, most relevant. (But I can be a hardened materialist sometimes--the bolded text is mine.) It gives me an idea for our local economy: "destination artworks"!
9. How did LACMA pay for this project?
Levitated Mass was made possible by private gifts to Transformation: The LACMA Campaign from Jane and Terry Semel, Bobby Kotick, Carole Bayer Sager and Bob Daly, Beth and Joshua Friedman, Steve Tisch Family Foundation, Elaine Wynn, Linda, Bobby, and Brian Daly, Hanjin Shipping Co., Ltd., Richard Merkin, MD, and the Mohn Family Foundation, and has been dedicated by LACMA to the memory of Nancy Daly.
Transportation is made possible by Hanjin Shipping Co., Ltd.
11. How can LACMA justify this expensive project when the economy is suffering?
The Levitated Mass project is actually a positive benefit to the economy. From the construction teams on site who have been digging the 456-foot-long slot and preparing to install the megalith, to the transport company, to the permitting fees paid to twenty-two cities in four different counties for the transport, a great deal of the privately raised funds for Levitated Mass has gone directly into the local economy.
Additionally, we expect Levitated Mass to contribute to a long-term economic impact in Los Angeles. Levitated Mass has already received worldwide attention, and much like Chris Burden’s Urban Light it will become a “destination artwork” for local, national, and international audiences. As audiences come to L.A. and to LACMA, this will impact the local economy—everything from restaurants to hotels to gas stations and more.